Welcome to SoundBar – where every sip starts with a sound.
Prepare to rely on your earbuds to determine which libation will satisfy your taste buds.
Ready? Put on your headphones and press below to begin.
Pick a bottom note:
Feeling thirsty? Choose the base for your cocktail (or mocktail) from the options below and let’s get started.
Proof
Pick a top note:
Listen to both soundscapes. Click the one that sounds most like your flavor of choice, then hit ‘next.’
Drink Code:
Drink Code Name
Share your code with a SoundBar mixologist. They’ll craft a drink to match your sonic selection. Cheers!
SoundBar is an experiential activation developed by Studio Resonate, the in-house audio creative agency at SiriusXM Media. At its core, SoundBar leverages crossmodal science to explore how one sensory modality (sound) can influence the perception of another (taste).
This innovative sonic tasting experience made its successful debut at Cannes Lions 2024 and continues to tour throughout the world. Who knew good taste could sound this good? Visit studioresonate.com to learn more about how Studio Resonate is shaping the future of audio.
